Leilani Raven Katen

EVE OF GRIM

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Crumbl Cookie Reviews by LRK

 

 

I have always been a dessert person. Major Sweet tooth. Of all desserts, though, cookies have always been my favorite, the sugar cookie. Nothing beats biting into a fresh, warm sugar cookie. It’s like heaven in my mouth every single time.

Upon entering the store, we could see how everything was baked, and it truly felt like we were a part of the whole process. There were multiple trays of cookies displayed around the back that had just been pulled out of the oven. My nose was in heaven. It smelled so good. The employees were amicable, conversing while gathering the cookies together. The spirit of friendliness was definitely there. 

Before I talk more about Crumbl, let us get into the history of the cookie.

 

 

About The Cookie

 

Okay, so the internet says,

 

In many English-speaking countries outside North America, including the United Kingdom, the most common word for a crisp cookie is “biscuit.”  

The term “cookie” is typically used to describe chewier ones. However, in many regions, both times are used. 

In Scotland, the term “cookie” is sometimes used to describe a plain bun. 

Cookies baked as a solid layer on a sheet pan and then cut, rather than being baked as individual pieces, are called in British English bar cookies or traybakes.

  • The History

 

Cookie-like rigid wafers have existed for as long as baking is documented, partly because they survive travel very well, but they were usually not sweet enough to be considered cookies by modern standards. 

 

Cookies have origins in the 7th century AD Persia, shortly after the use of sugar became relatively common in the region. They spread to Europe through the Muslim conquest of Spain. By the 14th century, they were common in all levels of society throughout Europe, from royal cuisine to street vendors. The first documented instance of the figure-shaped gingerbread man was at the court of Elizabeth I of England in the 16th century. She had the gingerbread figures made and presented in the likeness of some of her important guests.

 

With global travel becoming widespread at that time, cookies made a natural travel companion, a modernized equivalent of the travel cakes used throughout history. One of the most famous early cookies, which traveled exceptionally well and became known on every continent by similar names, was the jumble, a relatively tough cookie mainly made from nuts, sweeteners, and water.

Cookies came to America through the Dutch in New Amsterdam in the late 1620s. The Dutch word “koekje” was Anglicized to “cookie” or cooky. The earliest reference to cookies in America is in 1703, when “The Dutch in New York provided…’ in 1703…at a funeral 800 cookies…’”

 

The most common modern cookie, given its style by the creaming of butter and sugar, was standard in the 18th century.

The Industrial Revolution in Britain and the consumers it created saw cookies (biscuits) become products for the masses, and firms such as Huntley & Palmers (formed in 1822), McVitie’s (formed in 1830), and Carr’s (formed in 1831), were all established.

The decorative biscuit tin, invented by Huntley & Palmers in 1831, saw British cookies exported worldwide. In 1891, Cadbury filed a patent for a chocolate-coated cookie.

 

 

 

 

  • The Science behind the Cookie
  1. The edges and bottom of the cookie, the hottest areas of the cookie, begin to brown as sugar granules melt together and caramelize. Then, the Maillard reaction takes place. 
  2. The Maillard reaction is a chemical reaction between amino acids and reducing sugars, so along with the caramelizing sugar, proteins in the cookie begin to brown.
  3. Producing a rich, nutty, toasted flavor.

 

 

 

 

CRUMBL COOKIE

 

 

 

About the “Two craziest “cousins from Utah

It all started with one big dream and the perfect combination of flour, sugar, and chocolate chips. Crumbl was co-founded by Jason McGowan (CEO) & Sawyer Hemsley. 

They both teamed up and dove head-first into the world of baking. After thousands of dollars in wasted dough, recipes that did not live up to their expectations, and cookies that are just plain embarrassing today, the two cousins decided to take their ‘perfect cookie quest’ to the people.

 They gathered feedback and tested recipes, a practice still part of the Crumbl process until they created the world’s best chocolate chip cookie.

After developing the perfect recipe, the two and their family opened Crumbl’s first store in Logan, Utah, in 2017 while Sawyer was attending Utah State University. 

From day one, it was necessary for them to that Crumbl customers see their cookies mixed, balled, baked, and dressed in real-time.

 

Equally as important were the high-quality ingredients used in each unique batch. 

At first, Crumbl only served fresh milk chocolate chip cookies for takeout and delivery, but other services, such as curbside pick-up, catering, and nationwide shipping, slowly began being offered.

As Crumbl continued to grow, so did its flavor offerings. Crumbl’s award-winning milk chocolate chip cookie has always been on the menu, with their chilled pink sugar cookie becoming a semi-permanent menu item soon after. Crumbl then introduced its concept of a rotating menu. The frequency and timing of Crumbl’s rotating menu evolved over a year until its iconic four-flavor weekly rotation was officially established in December 2018. Since then, new flavors have been added frequently, often weekly, in addition to current recipes being updated and improved.

The brand now focuses on developing unique and delicious cookies inspired by popular flavors, foods, and desserts – from pies to cakes to candies. Everyone is invited to Taste Weekly at Crumbl!

Crumbl’s delicious cookies, with their iconic pink packaging!

 Crumbl’s boxes are designed to fit each Crumbl cookie side-by-side, whether in a 4-pack, 6-pack, or 12-pack box. The “4-pack” pink box — the brand’s most famous and notable was developed in 2018, shortly after Crumbl sold its first cookie. 

 

The oblong-shaped box is the first of its kind and was created by Sawyer and his fellow classmates at Utah State University. The unique shape and the brand’s signature pink coloring make it recognizable and perfect for posting. 

 

Crumbl has expanded to over 600+ bakeries in 47 states nationwide, making it the fastest-growing cookie company. 

 

Crumbl is a family-owned business and is proud to contribute to the livelihoods of its thousands of local franchise partners, managers, and bakers. 

 

With each new bakery, Crumbl will strive harder than ever to fulfill its mission of bringing friends and family together over a box of the best cookies in the world. 

 

They have genuine admiration for their daily dedication to giving us the best cookies I have ever had. 

 

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